Jack Farlo is a founding partner at Retail West’s Southern California office, alongside Mike Getz, Lee Ann Rosenblum, and Austin Cole.  Jack is a commercial real estate professional specializing in retail landlord and tenant representation. Over the last 8 years, Jack has represented a distinguished roster of ownership groups, including Ashkenazy Acquisition Corporation, Hankey Investment Company, GID, Haagen Company, Sage Investco, Mark Leevan Investment Company, and NSB Inc. On behalf of these clients, he leads comprehensive leasing strategies, asset positioning, and merchandising initiatives designed to enhance long-term property performance and maximize investment value. His disciplined approach integrates market analytics, proactive prospecting, and sophisticated lease structuring to deliver measurable results.

In addition to his landlord advisory work, Jack represents a diverse portfolio of national and regional retailers in connection with market expansion, site selection, and lease negotiations. He has worked with tenant clients including Starbucks Coffee, Topgolf, Cardenas Markets, Mixt Greens, Yama Sushi Marketplace, Relax the Back, Electrify America, and Visionworks throughout Southern California. Jack works closely with each brand to identify strategic locations, negotiate favorable economic terms, and execute scalable real estate strategies aligned with their long-term growth objectives.

Jack graduated with an economics degree from the University of Oregon and outside of the office, he is a very passionate outdoorsman who enjoys surfing, spearfishing, snowboarding and traveling.